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Heart-Crafted Marketing
Home
What is Fractional?
About
Testimonials
Contact
Portfolio
Comms Connect
Free Resources
More
  • Home
  • What is Fractional?
  • About
  • Testimonials
  • Contact
  • Portfolio
  • Comms Connect
  • Free Resources
  • Home
  • What is Fractional?
  • About
  • Testimonials
  • Contact
  • Portfolio
  • Comms Connect
  • Free Resources

Your Mission Deserves More Than Last-Minute Marketing

Your Mission Deserves More Than Last-Minute MarketingYour Mission Deserves More Than Last-Minute MarketingYour Mission Deserves More Than Last-Minute Marketing

I help nonprofits move from reactive communications to proactive strategy

Book a clarity call now

Your Mission Deserves More Than Last-Minute Marketing

Your Mission Deserves More Than Last-Minute MarketingYour Mission Deserves More Than Last-Minute MarketingYour Mission Deserves More Than Last-Minute Marketing

I help nonprofits move from reactive communications to proactive strategy

Book a clarity call now

Sound familiar?

Your social media goes quiet for weeks, then someone posts something last-minute just to fill the gap. The newsletter keeps getting pushed to next month. A campaign is coming up and there’s no plan. Your team is stretched thin, and marketing always ends up at the bottom of the list.


You’re not failing. You just don’t have the structure to keep things consistent without burning people out.


That’s what I help fix.


Book a free call to talk about it

I will reduce your stress and workload while giving your mission the SPOTLIGHT it deserves

Experiences marketer for nonprofits, results-driven and expert in digital marketing

Fractional Marketing Leadership for Nonprofits

I embed inside your team as a fractional marketing manager or interim marketing lead. That means you get experienced, strategic marketing leadership on a part-time basis, without the cost of a full-time hire.


I don’t hand you a strategy deck and disappear. I build the plan, set up the systems, and execute alongside you

Book a free call now!

What that looks like:

  • A full audit of your marketing and communications
  • Clear messaging and brand guidelines your team can follow
  • A strategic marketing roadmap tied to your organizational goals
  • Editorial calendars and campaign playbooks
  • Hands-on execution: social media, email, campaigns, website
  • Mentorship and coaching for your staff
  • Systems and templates your team can sustain after I’m gone


Book a Free clarity call

I understand how overwhelming it can be to juggle marketing tasks with limited resources & expertise

Trusted by nonprofits across Canada

Logo for Brown Bagging for Calgary's Kids charity with a brown bag and red heart.

I am here to support your marketing efforts

With nearly 10 years of experience in nonprofit marketing, I have successfully implemented campaigns that significantly increased brand engagement and fundraising results. Let me help you reduce your stress and achieve your goals.


Hands-on marketing support for nonprofits

Simple, structured, no surprises.

Book a Clarity Call

Book a Clarity Call

Book a Clarity Call

We’ll talk about what’s happening and what’s not working. No pitch, just a real conversation.

Get a Custom Plan

Book a Clarity Call

Book a Clarity Call

I’ll put together a clear scope based on your goals, your team, and your budget.

We Get to Work

Book a Clarity Call

We Get to Work

I join your team and we start building. You’ll see things shift within the first few weeks.

Book Your FREE CLARITY CALL

Testimonials

"Marcela is very knowledgeable, creative, hard working and capable. She is able to truly listen and create what is aligned and needed for the specific needs" Tanya Koshowski

"I have worked closely with Marcela for almost 3 years and continue to learn and grow from her innovative and creative ideas as well as her drive to always improve herself and the work she does. She holds herself to the highest standards and it inspires those who have the pleasure to work with her to do the same." Colleen Smith

"I learned so much from Marcela. She is a natural leader with a strategic mindset, willing to innovate and try different approaches. She is passionate about marketing and is always learning something new. Great professional! "Lilian 

"Marcela brings light, warmth and excitement to every room she walks into. I am so grateful to have been able to learn so much from Marcela in the time that we worked together. Marcela always works to make those around her comfortable while never minimizing how absolutely brilliant and powerful she is. Marcela is a natural leader in this world and is always enthusiastic and engaged when sharing with others; she is awe-inspiring." Alli

join our community of practice

Join nonprofit communicators from across Canada at Comms Connect, a free monthly community of practice where we share ideas, learn together, and support each other’s work.

Join Comms connect

Get The Nonprofit Marketing Edit

Practical marketing for nonprofit teams.

A short, practical newsletter for nonprofit communicators and leaders. Strategy, not fluff. One email, twice a month.

Your mission deserves to be seen. Let’s make sure it is.

BOOK A CLARITY CALL

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