Heart-Crafted Marketing
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Heart-Crafted Marketing
Home
What is Fractional?
About
Testimonials
Contact
Portfolio
Comms Connect
Free Resources
More
  • Home
  • What is Fractional?
  • About
  • Testimonials
  • Contact
  • Portfolio
  • Comms Connect
  • Free Resources
  • Home
  • What is Fractional?
  • About
  • Testimonials
  • Contact
  • Portfolio
  • Comms Connect
  • Free Resources

welcome to The Fractional Partnership That Turns Chaos Into Clarity

Stop spinning your wheels. You’re doing incredible work in the nonprofit sector. However, your impact remains invisible, your to-do list never ends, and your nonprofit marketing efforts keep falling behind. It’s time to embrace a marketing strategy that leads with strategy, rhythm, and heart, possibly through a fractional partnership, without adding more to your plate.

Book a free curiosity call

Your mission deserves to be seen and stop being the sector’s best-kept secret.

Smiling woman in a yellow off-shoulder top against a gray background.
Imagine This,

this will happen when we Work together:

1. Your nonprofit marketing campaigns are mapped months ahead through a strategic marketing strategy. 


2. With the right systems in place, you will see real results from your fractional partnership. 


3. Your staff finally feels proud, and you can finally exhale.


When marketing stops being reactive and starts being proactive and data-driven, it transforms the entire approach.

Apply for a Fractional Partnership

Our Partners

Logo for BC Nature, Federation of BC Naturalists, featuring a bird, mountain, and flowing lines.

Nonprofit marketing today feels like survival mode.

You’re juggling last-minute emails, social posts, and event flyers, but never catching up. Every week brings: ● Time poverty: no space to plan your nonprofit marketing strategy. ● Invisibility: the community doesn’t see your impact. ● Inconsistency: every channel looks and sounds different. ● Burnout & guilt: because every dollar for marketing feels like it’s stolen from programs. You’re not failing. You just need a fractional partnership and a system that builds clarity and capacity, not more chaos.

Woman smiling while talking on phone and using laptop at home.

The Heart-Driven Marketing Framework

A proven 5-stage process that brings order, confidence, and growth to your communications.

You’re juggling last-minute emails, social posts, and event flyers, but never catching up. Every week brings: ● Time poverty: no space to plan your nonprofit marketing strategy. ● Invisibility: the community doesn’t see your impact. ● Inconsistency: every channel looks and sounds different. ● Burnout & guilt: because every dollar for marketing feels like it’s stolen from programs. You’re not failing. You just need a fractional partnership and a system that builds clarity and capacity, not more chaos.

Colorful arrows intertwining and pointing upward, symbolizing progress and direction.

You don’t need another consultant.

Stop spinning your wheels. You’re doing incredible work in the nonprofit sector. However, your impact remains invisible, your to-do list never ends, and your nonprofit marketing efforts keep falling behind. It’s time to embrace a marketing strategy that leads with strategy, rhythm, and heart, possibly through a fractional partnership, without adding more to your plate.

Yes! I am ready to book my clarity call

What You’ll Get

An audit of your marketing and communications

Brand Guidelines & Key Messages

Strategic and Sustainable Marketing Roadmap

Editorial Calendar & Campaign Playbooks

Done-for-You Marcomm Execution

Visibility Dashboard (board-ready metrics)

Templates & SOP Library

Mentorship & Leadership Coaching

Nonprofit Marketing Strategies for Brand Visibility

"Marcela is very knowledgeable, creative, hardworking, and capable in developing effective marketing strategies. She understands the importance of a fractional partnership and is able to truly listen, creating solutions that align with the specific needs of nonprofit marketing." Tanya Koshowski

"I have worked closely with Marcela for almost 3 years and continue to learn and grow from her innovative and creative ideas, particularly in developing effective nonprofit marketing strategies. Her drive for self-improvement and her commitment to excellence inspire those around her to elevate their own standards as well. Additionally, her approach to fractional partnership in projects showcases her dedication to enhancing the work we all do together." Colleen Smith

I learned so much from Marcela. She is a natural leader with a strategic mindset, particularly in developing effective marketing strategies. Her willingness to innovate and try different approaches sets her apart. She is passionate about nonprofit marketing and is always learning something new. A great professional!

Marcela brings light, warmth, and excitement to every room she walks into, making her an incredible asset in any fractional partnership. I am so grateful to have learned so much from Marcela during our time working together on various projects, including nonprofit marketing initiatives. She always strives to make those around her comfortable while never downplaying how absolutely brilliant and powerful she is. A natural leader, Marcela is consistently enthusiastic and engaged when sharing her insights, particularly when it comes to effective marketing strategies; she is truly awe-inspiring.

WHY NONPROFITS CHOOSE THIS PARTNERSHIP?

"Marcela is very knowledgeable, creative, hardworking, and capable in developing effective marketing strategies. She understands the importance of a fractional partnership and is able to truly listen, creating solutions that align with the specific needs of nonprofit marketing." Tanya Koshowski

What They Tried

What We Do Instead

What They Tried

One-off audits can be beneficial for freelancers and agencies looking to refine their marketing strategy. Additionally, participating in events and navigating the social treadmill can enhance nonprofit marketing efforts through fractional partnership opportunities.

Why It Failed

What We Do Instead

What They Tried

Shelf aware, no execution in our marketing strategy often leads to a high cost with low ownership. This is particularly evident in nonprofit marketing, where work can boomerang back, resulting in random bursts of effort followed by burnout. A fractional partnership could help alleviate these issues.

What We Do Instead

What We Do Instead

What We Do Instead

Our embedded roadmap and implementation provide a comprehensive marketing strategy tailored for your nonprofit marketing needs. With our done-for-you systems and continuity, you can seamlessly integrate a fractional partnership within your team, ensuring a year-round campaign rhythm that drives results.

How It Works

Stop spinning your wheels. You’re doing incredible work in the nonprofit sector. However, your impact remains invisible, your to-do list never ends, and your nonprofit marketing efforts keep falling behind. It’s time to embrace a marketing strategy that leads with strategy, rhythm, and heart, possibly through a fractional partnership, without adding more to your plate.

Book a clarity call

WAYS WE CAN WORK TOGETHER

VIP Week

$2,500–$3,000 / month

With a focused clarity on your marketing strategy, we offer a comprehensive audit and roadmap that includes quick wins, especially tailored for organizations looking for a fractional partnership in nonprofit marketing.

6-Month Partnership

$6,000/month

Strategy + execution + mentorship through a fractional partnership can enhance your nonprofit marketing efforts and refine your overall marketing strategy.

12-Month Partnership

$3,000–$5, 000/month

Full Heart-Driven Marketing system combined with leadership coaching offers a unique approach to nonprofit marketing, ensuring a solid marketing strategy that can be enhanced through fractional partnership.

Interim CMO

$8,000–$10,000/month

No CMO or Marketing manager? No problem! Through a fractional partnership, I will cover for you and help you develop a robust marketing strategy while also assisting you in hiring and onboarding the perfect candidate for your nonprofit marketing needs.

Full Heart-Driven Marketing system + leadership coaching. You’re not just getting “strategy.” You’re building an in-house marketing engine.

Frequently Asked Questions

Please reach us at marcela@marcelazafra.com if you cannot find an answer to your question.

I don’t hand you a slide deck and disappear. I embed inside your team, lead strategy and execution, and leave behind systems your staff can sustain. You’ll see momentum within the first few weeks, not months later.

Absolutely. Most of my partners start as small teams — often one person managing everything from fundraising to social media. The partnership is designed to bring structure, clarity, and relief so you can focus on the mission again.

Very little. You’ll give 1–2 hours a week for check-ins and approvals, and I take care of the rest. You’ll never be “managing” me — I manage the strategy, execution, and timelines so you can stay focused on what matters most.

We start with a full marketing and communications audit to understand your systems, messaging, and gaps.


Then we build a marketing plan and strategy that aligns with your goals.


From there, we co-create a work plan for our time together, mapping monthly deliverables tied to your campaigns and priorities.


Each month has clear focus areas and outcomes, so you always know what’s being built and when.

 I work based on deliverables, not hours. That means if a project takes me 100 hours or 200 hours, you pay the same, because what matters is that the deliverables get done and deliver results.


Each package includes a defined set of outcomes (like a marketing roadmap, campaign calendar, dashboards, templates, and coaching), and I take full responsibility for managing time and progress.

Partnerships typically range from $5,000 to $7,000 per month, depending on the scope and level of support. For organizations not ready for a full partnership, I offer VIP weeks ($2,500–$3,000) and 6-month builds.


Think of it as hiring a senior-level marketing leader,  at a fraction of the cost of a full-time salary, with immediate systems and campaigns included.

No. My pricing is value-based, not hourly. You’re not paying for time; you’re investing in expertise, systems, and results. Every engagement includes a full plan of deliverables and outcomes — so you can trust that what we set out to do will be completed, no matter how many hours it takes.

are you ready to STOP BEING THE SECTOR’S BEST-KEPT SECRET

Stop spinning your wheels. You’re doing incredible work in the nonprofit sector. However, your impact remains invisible, your to-do list never ends, and your nonprofit marketing efforts keep falling behind. It’s time to embrace a marketing strategy that leads with strategy, rhythm, and heart, possibly through a fractional partnership, without adding more to your plate.

Apply for a Fractional Partnership

Copyright © 2024 Marcela Zafra - All Rights Reserved.

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