case studies and portfolio- marketing case study

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BB4CK’s mission is to connect 15,000 kids to food every school day. As their programs grew, so did the demand on their communications team. They faced challenges in brand consistency, strategic planning, and the need for a new website that could better reflect their impact and engage supporters. With the 2026 strategic plan on the horizon, BB4CK required strong marketing leadership to put the right systems in place, reduce overwhelm, and prepare the organization for long-term growth.

CIWA was navigating a critical marketing leadership transition while managing two mission-critical priorities at once.

Launching SMILES Childcare Centre a new, affordable, multilingual daycare solution for downtown Calgary families.

Executing the Birdies for Kids (BFK) fundraising campaign raising unrestricted funds to support youth leadership and empowerment programs.

 Without senior marcomms leadership, these initiatives risked losing momentum at 

a time when visibility and results were crucial.

As a new organization offering online courses to support immigrant integration, Passport to Integration needed visibility and trust. Without a cohesive marketing strategy or clear messaging, the founder felt frustrated that their innovative approach wasn’t reaching or resonating with the right audiences. The lack of brand clarity, structured communications, and strong digital presence was holding back course enrollment and organizational growth.

BC Nature, a leading conservation organization, wanted to strengthen its fundraising and donor engagement. While their programs were impactful, their marketing and communications lacked consistency and structure. With fragmented tools, limited analytics use, and no clear donor communications strategy, BC Nature needed stronger marketing foundations to align with fundraising goals and scale its reach.

More than Enough Consulting, led by founder Denyelle, is dedicated to advancing equity, diversity, and inclusion (EDI) in organizations. But as a growing consultancy, they faced challenges in presenting their brand with clarity and confidence. Without a clearly defined brand identity, strategic marketing approach, or cohesive messaging, their work risked getting lost in a crowded consulting landscape.

CFIS needed to unify and professionalize its marketing approach while juggling multiple events, fundraising initiatives, and community updates. Their social media presence lacked consistency, and advertising efforts weren’t optimized to generate measurable results.

The goal: build a cohesive digital strategy that not only looked polished but also delivered tangible growth and engagement.