Heart-Crafted Marketing
Home
Services
About
Testimonials
Contact
Portfolio
Free Resources
Heart-Crafted Marketing
Home
Services
About
Testimonials
Contact
Portfolio
Free Resources
More
  • Home
  • Services
  • About
  • Testimonials
  • Contact
  • Portfolio
  • Free Resources
  • Home
  • Services
  • About
  • Testimonials
  • Contact
  • Portfolio
  • Free Resources

The Fractional Partnership That Turns Chaos Into Clarity

Stop spinning your wheels.

  

You’re doing incredible work. But your impact is invisible, your to-do list never ends, and marketing keeps falling behind.

It’s time to lead with strategy, rhythm, and heart, without adding more to your plate.

Book a free call

Your mission deserves to be seen and stop being the sector’s best-kept secret.

Imagine This,

Working together we will:

Your campaigns are mapped months ahead.


Your see real results


Your staff finally feels proud, and you finally exhale.


That’s what happens when marketing stops being reactive and starts being proactive and data-driven.


Apply for a Fractional Partnership

Our Partners

Nonprofit marketing today feels like survival mode.

You’re juggling last-minute emails, social posts, and event flyers, but never catching up.

Every week brings:


● Time poverty: no space to plan.
 

● Invisibility: the community doesn’t see your impact.
 

● Inconsistency: every channel looks and sounds different.
 

● Burnout & guilt:  because every dollar for marketing feels like it’s stolen from programs.
 

You’re not failing.


You just need a system and a partner that builds clarity and capacity, not more chaos.


The Heart-Driven Marketing Framework

A proven 5-stage process that brings order, confidence, and growth to your communications.

  

  1. Foundation & Clarity : Align your brand, messaging, and goals.
     
  2. Systems & Strategy : Build your editorial rhythm and marketing roadmap.
     
  3. Execution & Elevation : Launch campaigns that actually convert.
     
  4. Leadership & Capacity : Empower your team and lighten your load.
     
  5. Growth & Impact :Scale visibility, fundraising, and long-term sustainability.
     

You don’t need another consultant.


You need a fractional partner who leads strategy and execution embedded inside your team, every week, month after month.

What You’ll Get

- An audit of your marketing and communications(Deepen, explain more, problem-solution way- we will

- Brand Guidelines & Key Messages

- Strategic and Sustainable Marketing Roadmap

- Editorial Calendar & Campaign Playbooks

- Done-for-You Marcomm Execution

- Visibility Dashboard (board-ready metrics)

- Templates & SOP Library

- Mentorship & Leadership Coaching

90 days- systems/transformation/smart/ simple/usability/

Testimonials

"Marcela is very knowledgeable, creative, hard working and capable. She is able to truly listen and create what is aligned and needed for the specific needs" Tanya Koshowski

"I have worked closely with Marcela for almost 3 years and continue to learn and grow from her innovative and creative ideas as well as her drive to always improve herself and the work she does. She holds herself to the highest standards and it inspires those who have the pleasure to work with her to do the same." Colleen Smith

"I learned so much from Marcela. She is a natural leader with a strategic mindset, willing to innovate and try different approaches. She is passionate about marketing and is always learning something new. Great professional! "Lilian 

"Marcela brings light, warmth and excitement to every room she walks into. I am so grateful to have been able to learn so much from Marcela in the time that we worked together. Marcela always works to make those around her comfortable while never minimizing how absolutely brilliant and powerful she is. Marcela is a natural leader in this world and is always enthusiastic and engaged when sharing with others; she is awe-inspiring." Alli

WHY NONPROFITS CHOOSE THIS PARTNERSHIP BECAUSE THEY’VE TRIED

  Because they’ve tried everything else.

What They Tried

What We Do Instead

What They Tried

 One-off audits 



 Freelancers 



 Agencies 



 Events & social treadmill 



Why It Failed

What We Do Instead

What They Tried

 Shelfware, no execution 



 Work boomerangs back 


     

High cost, low ownership



 Random bursts, burnout 

What We Do Instead

What We Do Instead

What We Do Instead

 Embedded roadmap + implementation 


 Done-for-you systems & continuity 


 Fractional partner inside your team 


 Year-round campaign rhythm 

How It Works

  

  1. Book a Discovery Call — We identify what’s holding your visibility back.
  2. Choose      Your Path — VIP Day, 6-month Strategy Build, or      12-month Partnership.
  3. Get      Relief Fast — You’ll see marketing and comms working different within 2 weeks.
  4. Build Systems That Last — We embed strategy, execution, and staff capacity. 

Apply for a Fractional Partnership

Packages

VIP Week

$2,500–$3,000 / month

Focused clarity + audit + roadmap + quick wins 

6-Month Partnership

$6,000/month

  Strategy + execution + mentorship

12-Month Partnership

$5,000–$7,000/month

  Full Heart-Driven Marketing system + leadership coaching

Interim CMO

$8,000–$10,000/month

Xxxxxxxx

Full Heart-Driven Marketing system + leadership coaching. You’re not just getting “strategy.” You’re building an in-house marketing engine.

Frequently Asked Questions

Please reach us at marcela@marcelazafra.com if you cannot find an answer to your question.

I don’t hand you a slide deck and disappear. I embed inside your team, lead strategy and execution, and leave behind systems your staff can sustain. You’ll see momentum within the first few weeks, not months later.


Absolutely. Most of my partners start as small teams — often one person managing everything from fundraising to social media. The partnership is designed to bring structure, clarity, and relief so you can focus on the mission again.


Very little. You’ll give 1–2 hours a week for check-ins and approvals, and I take care of the rest. You’ll never be “managing” me — I manage the strategy, execution, and timelines so you can stay focused on what matters most.


We start with a full marketing and communications audit to understand your systems, messaging, and gaps.


Then we build a marketing plan and strategy that aligns with your goals.


From there, we co-create a work plan for our time together — mapping monthly deliverables tied to your campaigns and priorities.


Each month has clear focus areas and outcomes, so you always know what’s being built and when.


 I work based on deliverables, not hours. That means if a project takes me 100 hours or 200 hours, you pay the same, because what matters is that the deliverables get done and deliver results.


Each package includes a defined set of outcomes (like a marketing roadmap, campaign calendar, dashboards, templates, and coaching), and I take full responsibility for managing time and progress.


Partnerships typically range from $5,000 to $7,000 per month, depending on the scope and level of support. For organizations not ready for a full partnership, I offer VIP weeks ($2,500–$3,000) and 6-month builds.


Think of it as hiring a senior-level marketing leader — at a fraction of the cost of a full-time salary, with immediate systems and campaigns included.


No. My pricing is value-based, not hourly. You’re not paying for time; you’re investing in expertise, systems, and results. Every engagement includes a full plan of deliverables and outcomes — so you can trust that what we set out to do will be completed, no matter how many hours it takes.


are you ready to STOP BEING THE SECTOR’S BEST-KEPT SECRET

Every month you wait is another month of missed donations, staff burnout, and invisible impact.


I only partner with 3 organizations per season. Once those are filled, the next intake opens in February.


Your mission deserves to be seen. And you deserve to feel proud of how it shows up.

Apply for a Fractional Partnership

Copyright © 2024 Marcela Zafra - All Rights Reserved.

  • Home
  • Services
  • Testimonials
  • Contact
  • CIWA
  • Coms Connect

Powered by

This website uses cookies.

We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.

DeclineAccept