Stop spinning your wheels.
You’re doing incredible work. But your impact is invisible, your to-do list never ends, and marketing keeps falling behind.
It’s time to lead with strategy, rhythm, and heart, without adding more to your plate.

Your campaigns are mapped months ahead.
Your see real results
Your staff finally feels proud, and you finally exhale.
That’s what happens when marketing stops being reactive and starts being proactive and data-driven.







You’re juggling last-minute emails, social posts, and event flyers, but never catching up.
Every week brings:
● Time poverty: no space to plan.
● Invisibility: the community doesn’t see your impact.
● Inconsistency: every channel looks and sounds different.
● Burnout & guilt: because every dollar for marketing feels like it’s stolen from programs.
You’re not failing.
You just need a system and a partner that builds clarity and capacity, not more chaos.

You don’t need another consultant.
You need a fractional partner who leads strategy and execution embedded inside your team, every week, month after month.

"Marcela is very knowledgeable, creative, hard working and capable. She is able to truly listen and create what is aligned and needed for the specific needs" Tanya Koshowski
"I have worked closely with Marcela for almost 3 years and continue to learn and grow from her innovative and creative ideas as well as her drive to always improve herself and the work she does. She holds herself to the highest standards and it inspires those who have the pleasure to work with her to do the same." Colleen Smith
"I learned so much from Marcela. She is a natural leader with a strategic mindset, willing to innovate and try different approaches. She is passionate about marketing and is always learning something new. Great professional! "Lilian
"Marcela brings light, warmth and excitement to every room she walks into. I am so grateful to have been able to learn so much from Marcela in the time that we worked together. Marcela always works to make those around her comfortable while never minimizing how absolutely brilliant and powerful she is. Marcela is a natural leader in this world and is always enthusiastic and engaged when sharing with others; she is awe-inspiring." Alli
Because they’ve tried everything else.
One-off audits
Freelancers
Agencies
Events & social treadmill
Shelfware, no execution
Work boomerangs back
High cost, low ownership
Random bursts, burnout
Embedded roadmap + implementation
Done-for-you systems & continuity
Fractional partner inside your team
Year-round campaign rhythm
Focused clarity + audit + roadmap + quick wins
Strategy + execution + mentorship
Full Heart-Driven Marketing system + leadership coaching
Xxxxxxxx
Full Heart-Driven Marketing system + leadership coaching. You’re not just getting “strategy.” You’re building an in-house marketing engine.
Please reach us at marcela@marcelazafra.com if you cannot find an answer to your question.
I don’t hand you a slide deck and disappear. I embed inside your team, lead strategy and execution, and leave behind systems your staff can sustain. You’ll see momentum within the first few weeks, not months later.
Absolutely. Most of my partners start as small teams — often one person managing everything from fundraising to social media. The partnership is designed to bring structure, clarity, and relief so you can focus on the mission again.
Very little. You’ll give 1–2 hours a week for check-ins and approvals, and I take care of the rest. You’ll never be “managing” me — I manage the strategy, execution, and timelines so you can stay focused on what matters most.
We start with a full marketing and communications audit to understand your systems, messaging, and gaps.
Then we build a marketing plan and strategy that aligns with your goals.
From there, we co-create a work plan for our time together — mapping monthly deliverables tied to your campaigns and priorities.
Each month has clear focus areas and outcomes, so you always know what’s being built and when.
I work based on deliverables, not hours. That means if a project takes me 100 hours or 200 hours, you pay the same, because what matters is that the deliverables get done and deliver results.
Each package includes a defined set of outcomes (like a marketing roadmap, campaign calendar, dashboards, templates, and coaching), and I take full responsibility for managing time and progress.
Partnerships typically range from $5,000 to $7,000 per month, depending on the scope and level of support. For organizations not ready for a full partnership, I offer VIP weeks ($2,500–$3,000) and 6-month builds.
Think of it as hiring a senior-level marketing leader — at a fraction of the cost of a full-time salary, with immediate systems and campaigns included.
No. My pricing is value-based, not hourly. You’re not paying for time; you’re investing in expertise, systems, and results. Every engagement includes a full plan of deliverables and outcomes — so you can trust that what we set out to do will be completed, no matter how many hours it takes.
Every month you wait is another month of missed donations, staff burnout, and invisible impact.
I only partner with 3 organizations per season. Once those are filled, the next intake opens in February.
Your mission deserves to be seen. And you deserve to feel proud of how it shows up.
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