Marcela Zafra

What is fractional marketing?

Fractional Marketing is a long term partnership

It is a partnership, where I am embedded with your team to enhance your marketing efforts.

Senior expertise at an affordable rate

The monthly fee typically ranges between $3,000 and $5,000.

A year of fractional support can cost you as little as $36,000 and you get to work with me (10+ years of experience in nonprofit marketing)

Strategy and Implementation

There is no learning curve. I bring strategic marketing support. There is intention behind every strategy and activity we set together

Schedule a call Today!

Consistent, relaible support

With fractional, you can be sure that you will always have the implementation of your marketing and communications strategy

Book a Sales Call NOW!

Flexible Support

Deliverables and priorities can shift if/when needed.

At no extra cost!

CONNECT WITH MARCELA NOW

Who is this for?

Marketing teams who are constantly overwhelmed and in reactive mode
An organization with no marketing or comms team
Marketing teams of ONE or TWO
Marketing teams who need an extra set of hands but do not have the budget for an FT experienced hire

CONNECT WITH MARCELA NOW

how i can help?

I am an extra set of hands for your marketing and communications team.

We will set monthly deliverables together based on the organization’s goals and priorities.

Strategy and Foundational work

Conducting comprehensive audits of: Marketing communications processes, tools, and procedures | Existing marketing materials to determine what is missing | Digital presence, including Google Analytics and social media analytics
Developing or updating personas and customer journey maps
Building or refreshing brand guidelines
Creating a one-page big-picture communications plan
Formulating a tailored marketing plan & strategy
Implementation of marketing and communications tactics and activities

Hands ON implementation

Social media - strategy, content creation and management
Digital campaign strategy and implementation
Email marketing and management tools
Website updates
Canva graphic design and video editing
Campaign execution ensuring key messaging and brand consistency
Assist with the deﬁnition of processes and systems internally
Coach junior employees if needed
Write emails, press releases, appeals, and other content.
Management of Google ads grant
Meta advertising management and campaign creation

How it Works?

Discovery Call

Let's connect and share your mission with me.
I will help give your mission the visibility it deserves, we will raise awareness with consistent marketing and communications efforts.

Brief

Discovery Call

Answer some questions about your business and your digital marketing goals.

Received a Customized Proposal

Receive a Heart-Crafted proposal written with your needs, dreams and goals in mind.

Book Your Kick Off Call!

Received a Customized Proposal

Let's review the brief together! I might ask you more questions!

Not ready for fractional support yeT?

Try our concierge service, here is how it works:

For only $899/ month, you will receive 1000 points and a 60-minute monthly strategy call with me.

Here is the nice thing: you can choose how to spend your points every month. Depending on your needs.

Here is your menu:

8 social media posts - 1000 points
1 graphic design piece, up to 5 pages: 600 points
1 website update/edit (updating a section with new content): 500 points
1 email newsletter (copywriting and design): 1000 points
1 graphic design piece (one page): 200
Annual Report ( 6 pages - copywriting and design): 1000 points
Impact/Community Report (2 pages- copywriting and design): 1000

When you choose from the menu, you get an extra 30-minute call to discuss the project.

To keep in mind:

The points are not transferable or cumulative from month to month.
The turnaround for each project is 2- 3 weeks.
Our partnership will be for a minimum of 6 months
You can buy up to 2000 points per month.

Let's givei your misson the visibility it deserves

fractional Marketing Support for nonprofits

What is fractional marketing?

hello! i'm Marcela

how i can help?

I am an extra set of hands for your marketing and communications team.

Strategy and Foundational work

Hands ON implementation

How it Works?

Discovery Call

Discovery Call

Discovery Call

Brief

Discovery Call

Discovery Call

Received a Customized Proposal

Received a Customized Proposal

Received a Customized Proposal

Book Your Kick Off Call!

Received a Customized Proposal

Received a Customized Proposal

Let´s Work Together

Not ready for fractional support yeT?

Try our concierge service, here is how it works:

Only five spots available

Marcela is very knowledgeable, creative, hard working and capable. She is able to truly listen and create what is aligned and needed for the specific needs.

Let's givei your misson the visibility it deserves

fractional Marketing Support for nonprofits

What is fractional marketing?

hello! i'm Marcela

how i can help?

I am an extra set of hands for your marketing and communications team.

Strategy and Foundational work

Hands ON implementation

How it Works?

Discovery Call

Discovery Call

Discovery Call

Brief

Discovery Call

Discovery Call

Received a Customized Proposal

Received a Customized Proposal

Received a Customized Proposal

Book Your Kick Off Call!

Received a Customized Proposal

Received a Customized Proposal

Let´s Work Together

Not ready for fractional support yeT?

Try our concierge service, here is how it works:

Only five spots available

Marcela is very knowledgeable, creative, hard working and capable. She is able to truly listen and create what is aligned and needed for the specific needs.

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