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Heart-Crafted Marketing
Home
Fractional Marketing
Services
About
Testimonials
Contact
Free Resources
More
  • Home
  • Fractional Marketing
  • Services
  • About
  • Testimonials
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  • Fractional Marketing
  • Services
  • About
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  • Free Resources

Let's givei your misson the visibility it deserves

Book a Free Discovery call NOW

fractional Marketing Support for nonprofits

What is fractional marketing?

It is a partnership, where I am embedded with your team to enhance your marketing efforts.


The monthly fee typically ranges between $3,000 and $5,000.

A year of fractional support can cost you as little as $36,000 and you get to work with me (10+ years of experience in nonprofit marketing)


There is no learning curve. I bring strategic marketing support. There is intention behind every strategy and activity we set together

Schedule a call Today!


With fractional, you can be sure that you will always have the implementation of your marketing and communications strategy

Book a Sales Call NOW!


Deliverables and priorities can shift if/when needed.

At no extra cost!

CONNECT WITH MARCELA NOW


  • Marketing teams who are constantly overwhelmed and in reactive mode
  • An organization with no marketing or comms team
  • Marketing teams of ONE or TWO
  • Marketing teams who need an extra set of hands but do not have the budget for an FT experienced hire

CONNECT WITH MARCELA NOW


hello! i'm Marcela

  • I’m a seasoned marketing expert with a track record in digital advertising, content and email marketing strategies, with more than 10 years of experience in the nonprofit sector. 


  • I find fulfillment in implementing marketing and communication strategies to give nonprofits ’ missions the visibility they deserve.


Let´s Get Started

how i can help?

I am an extra set of hands for your marketing and communications team.

We will set monthly deliverables together based on the organization’s goals and priorities.

Strategy and Foundational work

  • Conducting comprehensive audits of: Marketing communications processes, tools, and procedures | Existing marketing materials to determine what is missing | Digital presence, including Google Analytics and social media analytics
  • Developing or updating personas and customer journey maps
  • Building or refreshing brand guidelines
  • Creating a one-page big-picture communications plan
  • Formulating a tailored marketing plan & strategy
  • Implementation of marketing and communications tactics and activities

Hands ON implementation

  • Social media -  strategy, content creation and management
  • Digital campaign strategy and implementation
  • Email marketing and management tools
  • Website updates
  • Canva graphic design and video editing 
  • Campaign execution ensuring key messaging and brand consistency
  • Assist with the definition of processes and systems internally
  • Coach junior employees if needed
  • Write emails, press releases, appeals, and other content. 
  • Management of Google ads grant
  • Meta advertising management and campaign creation

How it Works?

Discovery Call

Discovery Call

Discovery Call

Let's connect and share your mission with me.
I will help give your mission the visibility it deserves, we will raise awareness with consistent marketing and communications efforts. 

Brief

Discovery Call

Discovery Call

Answer some questions about your business and your digital marketing goals.

Received a Customized Proposal

Received a Customized Proposal

Received a Customized Proposal

Receive a  Heart-Crafted proposal written with your needs, dreams and goals in mind.

Book Your Kick Off Call!

Received a Customized Proposal

Received a Customized Proposal

Let's review the brief together! I might ask you more questions!

Let´s Work Together

Yes, i am ready

Not ready for fractional support yeT?

Try our concierge service, here is how it works:

For only $899/ month, you will receive 1000 points and a 60-minute monthly strategy call with me. 


Here is the nice thing: you can choose how to spend your points every month. Depending on your needs. 


Here is your menu:

  • 8 social media posts - 1000 points
  • 1 graphic design piece, up to 5 pages: 600 points
  • 1 website update/edit (updating a section with new content): 500 points
  • 1 email newsletter (copywriting and design): 1000 points
  • 1 graphic design piece (one page): 200 
  • Annual Report ( 6 pages - copywriting and design): 1000 points
  • Impact/Community Report (2 pages- copywriting and design): 1000


When you choose from the menu, you get an extra 30-minute call to discuss the project. 


To keep in mind:

  • The points are not transferable or cumulative from month to month. 
  • The turnaround for each project is 2- 3 weeks.
  • Our partnership will be for a minimum of 6 months
  • You can buy up to 2000 points per month.

Only five spots available

We will work together to move the needle on the projects you need support with. You have 100% control and flexibility on how you want to use your points. 

Grab your spot

Marcela is very knowledgeable, creative, hard working and capable. She is able to truly listen and create what is aligned and needed for the specific needs.


Tanya K

Copyright © 2024 Marcela Zafra - All Rights Reserved.

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